Post-script
If I had a euro for every time someone watched my social media guru video…I’d have around €20,000 by lunchtime today. Which would be nice. Last Thursday I spent 30 minutes writing a script and building...
View ArticleTurn on, Tube in.
Last Wednesday I told a TED audience of 250 people that the YouTube video platform was becoming the most important repository of documentary evidence about humankind in existence. It’s a bold...
View ArticleDiscontent in a world of content
Guinness’s October ‘cloud’ ad floated softly near many of the YouTube videos I’ve been watching lately. It’s a 30-second version of a TV ad which has been sliced down for the web. It normally appears...
View ArticleA year after Kony2012, five non-profit wins
March 5 marks the one-year anniversary of a film that blindsided everyone who has an interest in NGO communications, or how narratives emerge from developing countires – Kony2012. The video defied all...
View ArticleHere’s how Comedian John Oliver Handed the Journalism World its Ass on a Plate
The greatest act of journalism this year wasn’t carried out by a journalist. It was by a comedian. John Oliver, a British transplant on American soil, did what, to that point, no journalist had been...
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